Breast Cancer Awareness Month (BCAM) – Nursery Reminder Campaign

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Sounds familiar? This isn’t just another nursery rhyme — the lyrics show how you can conduct a breast self-examination.

Meet Molly, the monkey that sings and saves lives!

This Breast Cancer Awareness Month (BCAM), BCF is partnering with Bridgestone Asia Pacific and creative agency DDB Group Singapore to launch the Nursery Reminder Campaign to promote early breast cancer detection, while encouraging women to take charge of their health through regular breast self-checks.

Recognising that our children might be an untapped pillar of support and influence in the fight against breast cancer, the Breast Self-Check Nursery Reminder was conceptualised to enlist the help of children as a conduit, combining the breast self-check with familiar musical nursery rhymes and tunes — teaching women to do their self-checks, while reminding them to make it a lifelong habit.

Now it’s your turn to spread the word. Share this video with someone you love today!

‘Molly Monkey Sings and Saves’ is also available in storybook form. Head down to BCF office to get a copy with a $5 donation!

The books will also be available at the Pink Ribbon Walk 2019.

#bcfsg #MollySingsandSaves

Brought to you by Breast Cancer Foundation with

Presenting Partner – Bridgestone Asia Pacific

Creative Partner – DDB Group Singapore

Talent Partner – Mindchamps PreSchool

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Category:
Location: Participating Organisations
Date: October 5, 2019
Duration: 27 Days