About Our Campaign

01About Our Campaign

During Breast Cancer Awareness month (BCAM) of October, the Wear The Pink Ribbon (WTPR) Campaign is an annual signature event organised by Breast Cancer Foundation (BCF) to increase awareness, raise funds, and enable us to continue our mission of “eradicating breast cancer as a life-threatening disease”. Specially designed pink ribbon pins will be made available island-wide during BCAM, as the pink ribbon is an international symbol representing breast cancer awareness and hope for breast cancer survivors.

This year, as BCF celebrates our 20th Anniversary, the unique and specially designed 20th Anniversary pink ribbon pin will each be available for a minimum donation of S$2.00 or more per pin. Through the act of wearing pink ribbon pins, members of the public can help spread the importance of early detection and breast screening.

In October, these pins will be available all over Singapore through various participating organisations including corporations, retail outlets, and restaurants, amongst many others. There will also be various BCF charity booths manned by BCF staff and volunteers.

Hurry, while pin stocks last!

02About BCF

Breast Cancer Foundation (BCF) is a non-profit organisation with the mission to eradicate breast cancer as a life-threatening disease. Set up in 1997, BCF is committed to raising awareness about breast cancer through talks, events and publications that advocate early detection through regular screening. BCF also supports survivors and their families through various counselling and training activities.

03Our Mission

To Eradicate Breast Cancer as a Life-Threatening Disease

04Our Vision

To be the charity organisation that firmly advocates early detection to save lives and breasts of women in Singapore.

To provide support to men whose lives are impacted by their female loved ones afflicted with breast cancer.

To be the catalyst of change for society’s perception of breast cancer by educating young and old, irrespective of gender, ethnicity and social background.

To be recognised as a pillar of support for families, caregivers, employers and healthcare professionals who influence the lives of women with breast cancer.

To see a decline in breast cancer mortality by encouraging women to empower themselves to go for regular screening.

To inspire corporations, institutions, individuals, organisations and the community at large to extend their support for our cause by volunteering their time and resources.

To be acknowledged for dedicated care and love for the community through its support services for breast cancer patients and families.

Interested in helping out as a volunteer?